Animating a Welcome Tutorial

Client
HitBliss
Category
Transitions & Animations
Every new user begins their HitBliss journey with a brief tutorial explaining how the platform works. In designing this tutorial and handling all the animations, my primary goal was to keep it both fun and straightforward. Understanding that people generally dislike sitting through long tutorials (myself included), I made sure it was concise, around 30 seconds. Crafting this lighthearted and engaging tutorial was essential to setting a positive tone for the user experience. By incorporating playful elements and maintaining a clear, simple structure, the tutorial aimed to quickly inform users while keeping them entertained. This approach ensured that users could dive into the app with ease and excitement, establishing a foundation of enjoyment and anticipation from the very start.
Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)
HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for it's innovation in advertising. Watch the WSJ review
Also watch The List review of HitBliss