The animation theme for this project involved creating the AYST face, which gradually gets angrier as the timer counts down. When the timer finally runs out, the face dramatically explodes in anger before turning sad, indicating the user's failure. However, when it came time for production, the smooth animation proved to be too taxing on the app's performance. As a result, we had to simplify it to a series of still frames. Despite this compromise, the essence of the animation was preserved, conveying the intended emotional progression. It’s a reminder that sometimes in design, we have to adapt and find practical solutions while still maintaining the core message. Oh well... you win some and you lose some.

Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)

HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for it's innovation in advertising. Watch the WSJ review

Also watch The List review of HitBliss