Swapping Out One Ad for Another

craig witte
Client

HitBliss

Category

Transitions & Animations

Each user is presented with a navigable playlist, or queue, showcasing their most relevant and valuable ads at the forefront. These ads are prioritized based on individual preferences, with their values determined by the respective marketers. Users have the freedom to navigate through their queue, opting for ads that balance higher credit value with personal relevance. The system is designed to be flexible, allowing users to choose how they interact with each ad. They can skip any ad and earn no credit, watch a portion of the ad for partial credit, or complete the ad in its entirety to earn the full value. This setup ensures that users are rewarded in proportion to their engagement, providing a tailored and user-centric experience that caters to individual interests and preferences.

Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)

HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for it's innovation in advertising. Watch the WSJ review

Also watch The List review of HitBliss

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