HitBliss: Personalize

The personalization settings screen was meticulously designed to entice users to opt in to more valuable ads tailored to their current interests. This feature plays a crucial role in enhancing the user's ad-watching experience, ensuring they see ads that resonate with their preferences. By enabling one or multiple categories, users can access a broader selection of relevant ads and earn rewards more quickly. Crafting the UI to clearly communicate these benefits while emphasizing that users' privacy would remain uncompromised presented a significant UX challenge. The design needed to be intuitive and transparent, making it evident how personalized settings would lead to a more engaging and rewarding experience without sacrificing privacy. Balancing user incentives with privacy assurance was key to creating a seamless and trustworthy interface.

Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)

HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for its innovation in advertising. Watch the WSJ review

Also watch The List review of HitBliss