All three Nielsen Innovation apps that I designed are optimized to work seamlessly across any screen size, be it desktop, tablet, or smartphone. This universal compatibility ensures a consistent and effective user experience, regardless of the device in use. Developing a robust mobile design strategy was a key part of this project. I meticulously planned each element to ensure the apps' functionality and visual appeal translated perfectly to smaller screens. Leading the development sprints, I worked closely with our technical team to bring this vision to life, overcoming numerous challenges to maintain the integrity of the user interface and experience.