Easy Reporting

In just 30 days, I was tasked with creating a prototype for a Project Manager who was pitching a groundbreaking business venture to Nielsen's CEO. The stakes? Millions in potential funding. No pressure, right? The concept was revolutionary: an industry-first retail measurement report marketplace specifically designed for consumer packaged goods (CPG). This platform aimed to streamline retail data access for small businesses, transforming a complex and time-consuming process into one that was effortless and efficient. The platform would enable users to build, purchase, and instantly download comprehensive data reports with just a few clicks.

This innovative solution was designed with the ultimate goal of empowering small businesses, providing them with the tools and insights needed to stay informed and agile in a competitive market. By simplifying access to critical retail data, the platform would help small businesses make smarter, data-driven decisions, ultimately driving their growth and success. The challenge of bringing this concept to life in such a short timeframe was immense. It required a deep understanding of the CPG industry, an intuitive design that catered to the needs of small businesses, and a robust backend capable of handling large volumes of data efficiently. Despite the pressure, the tight deadline fueled our creativity and determination, pushing us to innovate and deliver a high-quality prototype that exceeded expectations.

Below are the taskflow and user flow that I created before wireframes.