The North Star initiative embodies a transformative approach to how clients access and run reports, significantly enhancing efficiency and ease of use. This initiative aims to revolutionize the process by which data reports are created, purchased, and instantly downloaded through a user-friendly marketplace. One of the core objectives of the North Star initiative is to simplify the entire reporting process, making it more accessible and manageable for users. By providing a seamless platform, it enables clients, especially small businesses, to obtain the information they need without unnecessary complexity or delays. This accessibility is crucial for small businesses that rely on timely and accurate data to make informed decisions and remain competitive in a fast-paced market. The marketplace aspect of the North Star initiative is particularly noteworthy. It offers a centralized hub where users can easily browse, select, and purchase the specific reports they need. This streamlined approach not only saves time but also ensures that businesses can quickly adapt to changing circumstances and market trends.

View my research and competitive analysis UX strategy, discovery, and research before work began on any wireframes.

Target Persona: Maya the Brand Manger

Maya needs to know what retailers are working well vs competition or some benchmark. Top tactics/drivers of event performance in the market, understand why? What geographic locations.

View the illustrated user journey of Maya This project was something I both wrote and illustrated, designed specifically for leadership to gain a deeper understanding of her journey. Through my detailed illustrations and thoughtful narrative, I aimed to convey the nuances and pivotal moments of her path, making it more relatable and comprehensible for those in leadership positions. The combination of visual and written elements provided a holistic view, enriching the overall impact and clarity of her story.

View the early script for Maya's journey My rough draft brainstorming ideas.

Below is the sign-in and Home page layout prior to the proposed redesign seen above.