Atlas is the comprehensive design system for Nielsen Products (at that time), seamlessly integrating design and technology through an interconnected framework of components and patterns. These elements serve as the foundational building blocks, enabling the creation of unified and scalable product experiences. By leveraging this system, Nielsen can maintain consistency and cohesion across its diverse range of products, ensuring a high standard of quality and usability. The development of Atlas was a collaborative effort involving Nielsen's User Experience team, Product Leadership, Development, and Global Brand. This multidisciplinary approach ensured that the design system addressed the needs and perspectives of all key stakeholders, resulting in a robust and versatile tool that supports the company's strategic goals. I played a significant role in the creation of Atlas, working closely with stakeholders to understand their requirements and translate them into practical design solutions. My contributions included developing many of the patterns that form the core of the system, ensuring that they are both intuitive and effective. Through continuous collaboration and iteration, we refined Atlas into a comprehensive and adaptable design system that meets the evolving needs of Nielsen Products. Atlas represents a significant advancement in how Nielsen approaches design and product development. By providing a unified framework, it streamlines the design process, reduces duplication of effort, and fosters a more efficient and cohesive workflow. This system not only enhances the user experience but also drives innovation and consistency across all of Nielsen's digital products.

View the Atlas Design System