HitBliss was a groundbreaking service that redefined how consumers accessed premium, ad-free digital content. It offered a unique and innovative solution for enjoying the latest blockbuster movie rentals, day-after-air TV episode purchases, and music subscriptions without the need for traditional payment methods. The core concept of HitBliss was to allow users to earn payment for their desired content by engaging with brands of their choice. This engagement could take place at the user’s convenience, fitting seamlessly into their schedules and accessible from virtually any device. Instead of the usual credit card fee, users could interact with ads, complete surveys, or participate in other brand-related activities to accumulate credits. These credits could then be used to purchase digital content, creating a win-win situation for both consumers and brands. This model separated the act of earning credits from the act of consuming content, providing flexibility and control to the users. They were not only able to enjoy the latest entertainment without financial strain but also had the autonomy to decide how and when they wanted to engage with the promotional activities. This innovative approach democratized access to high-quality digital content, making it more accessible to a broader audience. The impact of HitBliss extended beyond just consumer convenience; it also offered brands a direct and engaging way to connect with their target audience. By providing valuable content in exchange for user engagement, brands could foster a more interactive and meaningful relationship with consumers. This holistic approach benefited all parties involved, creating a sustainable and mutually advantageous ecosystem.

HitBliss was accessible through a state-of-the-art desktop and mobile app with two parts: HitBliss Store and HitBliss Earn. In HitBliss Store, users can access digital content and in HitBliss Earn, they earn cash credit for attentively engaging with brands.

Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)

HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for it's innovation in advertising. Watch the WSJ review

Also watch The List review of HitBliss