Designing an enhanced report experience.
Our objective is to create a unified, modern, and distinctive visualization experience for all our data assets and products.
Experience goals
We aim to provide a technology that is:
- Simple, easy, and consistent: Users should find it straightforward to use, with a consistent interface.
- Always available and continuously improving: The platform should be accessible whenever needed and evolve over time to enhance user experience.
User personas
Tom: Account Manager (Sales)
- Tom focuses on analyzing product trends, both for our offerings and those of our competitors. He examines successful tactics, such as pricing strategies, to adjust his sales plan and engage with retailers.
Arianna: Revenue Management
- Arianna’s role involves understanding event performance. She aims to identify and correct underperforming areas, replicate successful tactics and evaluate overall trade performance against KPIs and objectives.
Maya: Brand Manager
- Maya’s responsibilities include assessing how retailers perform compared to competitors or benchmarks. She investigates top tactics and event drivers in the market, with a focus on geographic locations.
View here - the illustrated user journey of Maya.
- This was something I wrote and illustrated, then presented to leadership to help them understand her journey better.