Designing Crane Media Network's Logo

Client

Crane

Category

Branding

Designing a logo is a complex process that involves numerous iterations and refinements. Each step requires careful thought and creativity to ensure the final design effectively represents the brand's identity and values. The journey from initial concept to finished logo often entails experimenting with different ideas, receiving feedback, and making adjustments until the perfect balance of aesthetics and meaning is achieved. It's a meticulous and rewarding endeavor that demands both patience and innovation.

Crane Merchandising Systems specializes in designing and manufacturing a versatile and integrated range of automatic vending equipment across various sectors, including hot and cold beverages, snacks, and food. Additionally, they provide comprehensive vending solutions such as cashless processing, payment devices, vending management software, and wireless communication technology.

craig witte

Here are examples of all my logo iterations for Crane.

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