Before arriving at the current HitBliss logo, there were numerous iterations that didn't make the cut. One of the biggest challenges was defining what HitBliss would represent as a brand. Would it be serious, fun, quirky, or modern? With these questions in mind, I began crafting logos that reflected various facets of these potential identities. As you can see from the samples above, some designs leaned towards a playful aesthetic, while others embraced a modern and minimalist style. These designs, although not ultimately chosen, played a crucial role in the creative process. They helped clarify the brand's direction and identity. While these early versions may not have been the right fit, they were essential steps in the journey to create a logo that encapsulates the essence of HitBliss. This process exemplifies the iterative nature of logo design and branding, where each attempt brings new insights and refinements, leading to the perfect visual representation of the brand.

Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)

HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for it's innovation in advertising. Watch the WSJ review

Also watch The List review of HitBliss