I was tasked with designing all the branding for HitBliss from scratch, and the most crucial element was undoubtedly the logo. Crafting a logo can be a meticulous process that demands a great deal of patience and creativity. The "b" logo carries three distinct meanings, each adding depth to its design. At first glance, it simply appears as the letter "b," representing "bliss." Look closer, and you'll notice that the white space within the "b" forms the letter "h," symbolizing "hit." Together, these elements cleverly spell out "HitBliss." But there's more—the bottom half of the "b" forms a light blue smile, another graphical representation of the word "bliss." This multifaceted logo not only encapsulates the brand name but also conveys a sense of joy and satisfaction, perfectly aligning with the positive experience HitBliss aims to provide. The thoughtful design underscores the brand's commitment to delivering an enjoyable and memorable user experience.

Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)

HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for it's innovation in advertising. Watch the WSJ review

Also watch The List review of HitBliss