The UI for HitBliss was uniquely versatile, allowing us to easily customize the player to suit any desired aesthetic. For example, we were able to skin the player to match the XBOX One gaming console seamlessly. This level of customization was made possible by utilizing vector graphic assets such as SVG or FXG files. These assets could be programmatically altered, enabling us to tailor the player’s appearance to align perfectly with any client's branding requirements. This adaptability was a significant advantage, as it ensured that the player maintained a cohesive and visually appealing look, regardless of the branding specifications. By using vector graphics, we could ensure scalability and consistency across various devices and screen sizes. The ability to programmatically modify these assets meant that changes could be implemented quickly and efficiently, providing a high degree of flexibility and responsiveness to client needs. Whether for gaming consoles like the XBOX One or any other platform, the ability to seamlessly integrate client branding into the player’s interface set HitBliss apart, enhancing both its functionality and visual appeal. This approach not only met but exceeded the diverse requirements of our clients, making the HitBliss player a standout solution in the digital content space.

Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)

HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for it's innovation in advertising. Watch the WSJ review

Also watch The List review of HitBliss