I was given the exciting task of designing all the branding for HitBliss from scratch, with the logo being the most crucial element. Creating a logo is a meticulous process that requires a lot of patience and creativity. The logo I designed carries three layers of meaning. At first glance, it appears as the letter “b,” which stands for bliss. Upon closer inspection, you’ll notice that the white portion of the “b” forms the letter “h,” representing hit. Combined, these letters spell out HitBliss, perfectly encapsulating the brand’s essence. The third meaning lies in the bottom half of the “b,” where the light blue section forms a smile, another visual representation of bliss. This multifaceted design not only symbolizes the brand's name but also conveys the positive and joyful experience that HitBliss aims to provide. The careful thought and intention behind the logo reflect the brand's commitment to delivering both simplicity and depth in its identity.

Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)

HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for it's innovation in advertising. Watch the WSJ review