Every new user of HitBliss first had to watch a tutorial explaining how the platform works. When I designed this and handled the animations, my primary goal was to keep it as fun and simple as possible. Understanding that most people—including myself—aren’t fond of sitting through lengthy tutorials when all they want to do is dive into using the app, I aimed to keep it concise, around 30 seconds. Crafting a lighthearted and enjoyable tutorial was key to setting a positive tone for the user experience. By incorporating engaging and playful elements, the tutorial communicated that using HitBliss is not only easy but also enjoyable. This approach helped ensure that users started their journey with a sense of excitement and ease, ready to explore and make the most of the app.

Awarded: Best Online Video Innovation by the Massachusetts Innovation & Technology Exchange (MITX)

HitBliss was featured in: The Wall Street Journal, Forbes, Yahoo, and many more news outlets for it's innovation in advertising. Watch the WSJ review

Also watch The List review of HitBliss